WUKINA & iAfrica - The Rise Of Home-Grown Businesses In South Africa – Entrepreneurship Week

From meal delivery services to do-your-own hair kits, South Africans, many of whom found themselves without an income during lockdown, had to innovate in order to survive. As a result, there has been a surge in home grown businesses. Global Entrepreneurship Week, which runs from 16 to 22 November, aims to empower, celebrate, and support new entrepreneurs.

“Although many South African households are women-led, females were among the hardest hit by the pandemic,” says Maureen Sibanda, Community Manager at hair-network marketing company, Wukina. “Many women had to substitute their income to make ends meet.”

During lockdown, Wukina helped women earn an income, through selling Brazilian and Peruvian lace wigs and bundles. Since the beginning of lockdown, the company has seen a rapid increase in signups, with over 700 women joining the hair networking programme.

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